& STRATEGY
RESEARCH
CULTURAL
ABOUT
decoding the evolving cultural signals of digital generations.
An LA native living in NYC, my sharp instinct & global perspective informs a culturally nuanced approach to research & strategy.
I primarily work on end-to-end research studies informing creative campaigns and business strategy. I engage qual & quant methods including IDIs & focus groups, surveys, ethnography & netnography, social semiotics, memology and visual culture. I turn all this audience signal into sharp brand & marketing strategy.
When I’m not analyzing the humanity & dynamism of subjects alongside the infinite media codes they [con]sume, I’m listening to music or traveling somewhere to listen to music. Right now, I’m inspired by primary colors, whimsy as an anecdote to apathy, and the writers of The Pitt.
ADAPTABLE.
curious.
observant.
work
I work with brands and the agencies they trust. More work available upon request.
THOUGHT LEADERSHIP
BDG Media, Hims & Hers, SoFi
INSIGHTS
Duolingo, Marriott, Primark
STRATEGY CLIENTS
Chelsea Piers, Talkiatry, NYLON, W Magazine