ABOUT

decoding the evolving cultural signals of digital generations.

Elli works across qual & quant methods including IDIs & focus groups, surveys, ethnography & netnography, social semiotics, memology and visual culture. She centers the humanity & dynamism of her subjects alongside the infinite media codes they  [con]sume. 

An LA native living in NYC, Elli’s sharp instinct & global perspective informs her narrative-driven approach to research & strategy.

Elli primarily works on end-to-end research studies informing creative campaigns and business strategy. She is currently available for freelance projects.