ABOUT
decoding the evolving cultural signals of digital generations.
I primarily work on end-to-end research studies informing creative campaigns and business strategy. I engage qual & quant methods including IDIs & focus groups, surveys, ethnography & netnography, social semiotics, memology and visual culture.
An LA native living in NYC, my sharp instinct & global perspective informs a culturally nuanced approach to research & strategy.
When I’m not analyzing the humanity & dynamism of subjects alongside the infinite media codes they [con]sume, I’m listening to music or traveling somewhere to listen to music.